Forget Baahubali, Rajinikanth’s 2.0 first look launch is 2016’s biggest film event

Even makers of Baahubali 2, another expensive film from India, smartly selected the Jio MAMI 18th Mumbai Film Festival to release the first look of Prabhas from the film. And Bollywood’s Khiladi perfectly summed up the state of mind of the fans worldwide in a tweet. Like the budget of Shankar’s film, which is more than Rs 350 crore, the event has also been planned on a grand scale. Sit tight…just 4 days to go. Experience the #2Point0FirstLook on 20th Nov. at 5 pm ??Are you ready? at 5 pm (sic) Are you ready?” What we can assure is it will be a great event. We should understand one thing, there was no such thing as a ‘first look launch event’ until a few years ago in Indian film industry. Sit tight…just 4 days to go.
— Akshay Kumar (@akshaykumar) November 16, 2016
The teaser poster has only heightened the curiosity of the fans about the upcoming film event even as they mostly are perplexed about what to expect from the 2.0 first look launch. What awaits, no one knows!! The who’s who of Indian film industry will congregate in Mumbai on Sunday as the makers will unveil the first look of Rajinikanth and Akshay Kumar from the big-ticket sci-fi movie
On Wednesday evening, the Thalaivar took the internet by storm by tweeting the first poster of the Enthiran sequel. Written by Manoj Kumar R
| Bengaluru |

Updated: November 17, 2016 2:25 pm

First look launch event of Rajinikanth’s film 2.0 will be held in Mumbai
It won’t be an over-the-top description to call the first look launch event of superstar Rajinikanth and Akshay Kumar’s upcoming film 2.0 the biggest film event of 2016. Experience the #2Point0FirstLook on 20th Nov. But, none of the filmmakers have held an event on such a grand scale as 2.0’s. “What awaits, no one knows!! The advent of social media and its popularity paved way for releasing the first look posters to create curiosity among the audience as a marketing strategy.