People will watch it and pay money… Things are changing today. We are hopeful. By: PTI | Panaji |

Published:November 21, 2016 5:16 pm

Pink helmer Aniruddha Roy Chowdhury believes the audience is rapidly changing today and there is a hunger to watch content-driven cinema and the government can play a key role in helping such films survive. But there has to be some system by the government.” Aniruddha believes things have already started to change as even producers are willing to back content-oriented subjects
today. This will result in good film-viewing culture in people who often miss out on smaller
movies due to competition from big commercial ventures. Aniruddha was part of a panel discussion along with filmmakers Sudhir Mishra and “Thithi” director Raam Reddy at the ongoing 47th edition of international Film Festival of India (IFFI). Raam said smaller films can be made accessible to people if the exhibitors and distributors dedicate a certain number of screens just for them for a year. “There has to be screens in every state, and (government should) sponsor those screens. Everything which is popular is not good and everything which is good cannot be popular. A lot of the producers are coming to me, asking to make a ‘real film’. Pink helmer Aniruddha Roy Chowdhury believes the audience is rapidly changing today and there is a hunger to watch content-driven cinema and the government can play a key role in helping such films survive. Agreeing with Raam, Aniruddha said, “We have to watch good cinema.