Market goes by numbers, says celebrated animation filmmaker Gitanjali Rao

So even though I told them (distributors/financiers) that my films are well received by people they would ask me if they bought the tickets to watch the film?” said Gitanjali. By: IANS | Panjim |

Published:November 23, 2016 10:24 am

Gitanjali Rao has made signature film, which explores capabilities and strength of people with disability. Celebrated animation filmmaker Gitanjali Rao, who is making her debut feature film “Bombay Rose”, which has been selected by Work In Progress Lab of 10th NFDC Film Bazaar, said that the film market goes by numbers when they invest, which is unfair at times. After winning 28 awards along with prestigious awards like Kodak Short Film Award and Young Critics Award for her debut animation short “Printed Rainbow” (2006) and travelling through the world with her film, Gitanjali observed how not only in the west but in India also, people are receptive to animation films. Even then, it is a huge struggle to get a release on mainstream market here in India, she said. Market goes by numbers. “You know, though one of my films ‘Printed Rainbow’ has become a part of film schools’ curriculum activity, and always received appreciation in special screenings, getting a commercial release of animation film is such a task. “But unless you are releasing for the wider audience, how will they go to buy a ticket and watch the film?” she asked