(Pic courtesy: Varinder Chawla)
Viewing content’s consumption has changed in India over the years. As far as television is concerned, it has to be sanitised but there are stories which need to be told. Her channel would begin showcasing six shows out of which one talks about a girl exploring her sexuality but how the world sees her. Now both of these topics are debatable, yet very contemporary. It will also stream shows like The Test Case, which has been directed by Nagesh Kukunoor and stars Nimrat Kaur. Realising the demand of the viewers, Balaji Telefilms’ head Ekta Kapoor launched a new application called ALT Balaji, which introduces the audience to content that might be objectionable for television or film viewing. The other is on homosexuals and social restrictions against them. It is just a medium which provides you to enjoy your individual choice, without any barrier. Also read | Ekta Kapoor got her favourite bahus Tulsi and Parvati in same frame and fans are super nostalgic, see pic
On being asked if Ekta purposely chose the web medium to showcase these shows, she answered, “It is not about censorship. Earlier, we all used to love watching television together as a family activity, but now it has become more personalised, thanks to smart phones. There are things that you might want to watch but your family would not like it. Now it doesn’t matter which medium you take.”
She continued, “Television is a family viewing experience while such applications help you to have personal viewing. Dev DD, BoyGiri and Romil And Jugal are the other web shows in the line-up. 2017-04-14T19:47:30+00:00″>
Published:April 14, 2017 7:47 pm
Ekta Kapoor has been the reigning queen of Indian television for over 15 years. We are getting so many variety of shows, so everyone has something or the other of their taste.”
Ekta Kapoor and her team of actors and directors at the ALT Balaji launch in new Delhi (Pic courtesy: Varinder Chawla)
ALT Balaji will host shows like Karrle Tu Bhi Mohabbat, which is bringing back the television’s favourite couple Ram Kapoor and Sakshi Tanwar. Now, in the same family, some might want to stick to saas-bahu sagas, some might want to explore adult content and others might chose action. For all the latest Entertainment News, download Indian Express App now
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