And that is the reason why Shah Rukh Khan and Karan Johar were seen promoting the film numerous times. It can also make Rs 4 crore. Hence, to protect the suspense, the Ittefaq team had executed an extensive no spoilers campaign as well. #Ittefaq Fri 4.05 cr, Sat 5.50 cr, Sun 6.50 cr. — taran adarsh (@taran_adarsh) November 6, 2017
Cashing in on the word-of-mouth appreciation, Ittefaq has been able to create an audience for itself despite not taking part in promotions actively. For all the latest Entertainment News, download Indian Express App
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Updated: November 6, 2017 11:54 am
Ittefaq box office collection day 3:Will the Sidharth Malhotra-Sonakshi Sinha remake fare well with the audiences? Trade analyst Girish Johar had earlier said in an interview to indianexpress.com, “Ittefaq is a word-of-mouth film and they have promoted it very smartly. The trailer of the film has already garnered a lot of publicity and now if the content of the film turns out to be worthy, it is sure to make Rs 13 to Rs 15 crore or even more by the first weekend.”
Let’s see if Ittefaq will fare well through its weekend! On Sunday, the film accumulated Rs 6.50 crore. India biz.”
Ittefaq is a remake of the 1969 film of the same name which starred Rajesh Khanna and Nanda in the lead roles. And while the premise of the two films are very much similar, director Abhay Chopra has brought about some surprising plot twists here. Sharing the latest box office figures of the film, Taran Adarsh tweeted, “#Ittefaq Fri 4.05 cr, Sat 5.50 cr, Sun 6.50 cr. Total: ₹ 16.05 cr. Ittefaq is backed by Red Chillies Entertainment and Dharma Productions. While the film’s team had taken a huge risk by following a strict no-marketing policy to promote this crime saga, looks like that is exactly what has worked in Ittefaq’s favour. Total: ₹ 16.05 cr. I feel it should open somewhere around Rs 3 or Rs 3.5 crore mark. Related News
Sidharth Malhotra: I am hungry for content more than the moneySonakshi Sinha and Neha Dhupia show us new ways to wear stripes; see picsSidharth Malhotra to play Captain Vikram Batra in the Kargil martyr’s biopicSidharth Malhotra and Sonakshi Sinha starrer Ittefaq has minted a total of Rs 16.05 crore in just three days of its release.