Talking about the same, Akshaye had earlier told IANS how he also favoured the decision of less promotion for the films, as the audience usually makes up their mind with the first promo. Trade analyst Taran Adarsh tweeted, “#Ittefaq is STEADY on weekdays… Fri 4.05 cr, Sat 5.50 cr, Sun 6.50 cr, Mon 2.25 cr, Tue 2 cr. A remake of a 1969 film of the same name which originally starred Rajesh Khanna and Nanda, expectations from this release were a lot more. — taran adarsh (@taran_adarsh) November 8, 2017
What went wrong with Ittefaq could be the strict no-marketing policy followed by the team. 2017-11-08T13:43:38+00:00″>
Updated: November 8, 2017 1:43 pm
Ittefaq box office collection day 5: This film has earned Rs 20.30 crore. Total: ₹ 20.30 cr. “First audiences watch the promo of the film, they make up their mind whether they want to watch the film or not. It opened at a lukewarm Rs 4.05 crore and collected Rs 5.50 crore on Saturday. Even though the graph for Ittefaq’s earnings was upward in the past few days, the collections were nowhere impressive and now with the first two days of the week hitting a new low, there is little hope left for the film. Total: ₹ 20.30 cr. And to serve that purpose, the Ittefaq team not only said no to extensive promotions which are the trend these days but also started a ‘No Spoilers’ campaign on social media. Related News
Ittefaq box office collection day 6: Sidharth Malhotra, Sonakshi Sinha’s murder mystery struggles at the box officeIttefaq actor Sonakshi Sinha: Starting my career with Dabangg worked for meIttefaq box office collection day 4: Sidharth Malhotra, Sonakshi Sinha film collects Rs 18.30 croreSidharth Malhotra and Sonakshi Sinha’s Ittefaq has collected Rs 20.30 crore in its run of five days at the box office. On Sunday, Ittefaq moved a little more ahead with earnings of Rs 6.50 crore but Monday and Tuesday saw drastic lows with just Rs 2.25 crore and Rs 2 crore, respectively. It also stars Akshaye Khanna in the role of a no-nonsense cop against Sidharth and Sonakshi. After that, the actor of that film can do one interview or do thousands, I don’t think it makes much of difference but it definitely creates awareness.”
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© IE Online Media Services Pvt Ltd Since Ittefaq is a mystery drama remake, it was very important for the makers to keep the film’s suspense intact. #Ittefaq is STEADY on weekdays… Fri 4.05 cr, Sat 5.50 cr, Sun 6.50 cr, Mon 2.25 cr, Tue 2 cr. India biz.” Helmed by Abhay Chopra, the grandson of BR Chopra, Ittefaq is backed by Shah Rukh Khan’s Red Chillies Entertainment and Karan Johar’s Dharma Productions. India biz.