Sanjay Leela Bhansali’s Padmaavat is earning big bucks in overseas markets


Apart from a smashing opening in the domestic boundaries, the magnum opus has also raked in moolah in the international market like no other Bollywood film. Padmaavat, starring Deepika Padukone, Shahid Kapoor and Ranveer Singh, was released worldwide on January 25. The film is based on 16th century poet Malik Muhammad Jayasi’s epic Padmavat. Trade Analyst Taran Adarsh on Saturday tweeted the box office collection of Padmaavat in Australia, New Zealand, UK and Germany.  

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— taran adarsh (@taran_adarsh) January 27, 2018
Quoting the reason for such a phenomenal opening overseas, Taran Adarsh tweeted, “An IMPORTANT reason why #Padmaavat is scoring BIG numbers in Australia – besides the merits, of course – is the release strategy… Opened in all 3 chains: Hoyts, Event and Village [unlike other Indian films that have to choose between Hoyts and Event]… Paramount achieved it.” Continuing in another tweet, he wrote, “Sony should take a cue from the release strategy adopted by Paramount [for #Padmaavat] and release #PadMan accordingly in Australia… An international studio exploring an Indian film internationally can result in massive numbers [if the film is rich in merits].”

An IMPORTANT reason why #Padmaavat is scoring BIG numbers in Australia – besides the merits, of course – is the release strategy… Opened in all 3 chains: Hoyts, Event and Village [unlike other Indian films that have to choose between Hoyts and Event]… Paramount achieved it. But now that the film has hit the theaters, it is being lauded for its grandeur, Deepika Padukone’s beauty and Ranveer Singh’s flawless portrayal of brutal Sultan Allauddin Khilji. — taran adarsh (@taran_adarsh) January 27, 2018

Sony should take a cue from the release strategy adopted by Paramount [for #Padmaavat] and release #PadMan accordingly in Australia… An international studio exploring an Indian film internationally can result in massive numbers [if the film is rich in merits]. 2018-01-27T16:00:15+00:00″>
Published: January 27, 2018 4:00 pm

Padmaavat is being received well by the audience. #Padmaavat
AUSTRALIA
Thu A$ 363,973
Fri A$ 537,530
Total: A$ 901,503 [₹ 4.65 cr]@Rentrak#Padmaavat
NEW ZEALAND
Thu NZ$ 64,265
Fri NZ$ 98,460
Total: NZ$ 162,725 [₹ 76.10 lakhs]@Rentrak
— taran adarsh (@taran_adarsh) January 27, 2018

#Padmaavat
UK
Thu £ 115,710
Fri £ 143,642 [some locations yet to be updated]
Total: £ 259,352 [₹ 2.34 cr]@Rentrak#Padmaavat
GERMANY
Thu € 66,364
Fri biz yet to be updated. Many of those who watched Padmaavat condemned the violence and said the film has nothing objectionable in it. — taran adarsh (@taran_adarsh) January 27, 2018
The Sanjay Leela Bhansali directorial has been mired in controversies over ‘distortion of facts’ but after watching the film, the audience is surprised and wants to know the reason behind the useless hullaballoo that has been created by several fringe groups. The film, in just three days, has crossed the Rs 50 crore mark in the country. Despite all the threats, the movie buffs have welcomed the film and given it a thumbs up. For all the latest Entertainment News, download Indian Express App
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