Rajinikanth’s Kaala creates a Twitter record, but emoji leaves fans mostly unhappy

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© IE Online Media Services Pvt Ltd The teaser was released in Tamil, Telugu, and Hindi. Tweet in Tamil, Telugu or Hindi and use the hashtag #காலா, #కాలా or #कालाकरिकालन to see it appear! It boasts of an ensemble cast including Nana Patekar, Huma Qureshi, Samuthirakani and Pankaj Tripathi among others. Keeping with the theme of the film, the makers have opted for a pitch-dark background, which makes it very difficult to spot Rajinikanth in it. Get ready to celebrate #Kaala with a custom emoji on Twitter. Also read | Kaala new trailer: Meet Rajinikanth, the playful gangster
The film is directed by Pa Ranjith and is produced by Dhanush. “Over the past few years, the South Indian film industry has really grown on Twitter and emerged at the forefront of global conversations,” the blog added. The trailer has clicked with the movie buffs, thanks to Rajinikanth’s light-hearted performances as the lord of Mumbai’s Dharavi. Related News
Anti-social elements infiltrated anti-Sterlite stir: RajinikanthKarthik Subbaraj on his film with Rajinikanth: I was sure I would direct a film with him somedayRajinikanth in Tuticorin to visit those injured in police firing, calls it a ‘goodwill gesture’Superstar Rajinikanth’s upcoming gangster flick Kaala has created a record on Twitter, where it has emerged one of the highly discussed topics among the movie buffs. The Twitter India blog said, “Garnering over 2 Million Tweets even before the launch of the movie, #Kaala has already become one of the most talked about films on Twitter.”
Kaala is only the second Tamil film after Vijay’s Mersal to get its own Twitter emoji. However, not everyone seems to be happy with Kaala Twitter emoji. pic.twitter.com/gg77OLgJlz
— Twitter India (@TwitterIndia) May 28, 2018
The custom Kaala Twitter emoji was unveiled on Monday just hours before the release of the film’s second teaser trailer. At the time of writing this piece, the Tamil version had garnered nearly 3 million views in less than three hours. The fans have been rueing the design choice for the emoji. 2018-05-29T15:41:51+05:30″>
Updated: May 29, 2018 3:41:51 pm

Starring Rajinikanth in the lead role, Kaala is produced by Dhanush.