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© IE Online Media Services Pvt Ltd So here’s looking ahead to a new kind of ‘dadagiri’. 2018-05-21T09:47:26+05:30″>
Updated: May 21, 2018 9:47:26 am
The iconic moment from 2002 when skipper Sourav Ganguly waved his shirt with joy as India scraped home vs England at Lord’s. For those not in the know, Alt Balaji is a subscription-based video on demand platform under Ekta Kapoor’s Balaji Telefilms Ltd. Two months ago, a five-star hotel in Kolkata was the venue for the launch of A Century is not Enough, which Sourav calls an ‘experience based book’ that he has co-authored, about his unforgettable journey from Kolkata’s Biren Roy Road to the balcony at Lord’s, right up to the Indian Premier League. Launched in April last year, Alt Balaji seeks to create original and tailor-made content for mobile phones, tabs, and desktops, catering to most major Indian languages. In Sourav’s own words, “I have had a few discussions with Balaji, though nothing is final yet. Related News
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(Read this story in Bangla here)
According to sources within the production house, the management has already held a round of talks with Sourav in Mumbai, and Alt Balaji representatives were in Kolkata recently, too, though it is not clear whether they discussed the matter further. I’ll have more details once we take this forward.”
From all accounts, the results will be fruitful.