Manoj Desai, who owns three prime single screen theatres in the city – Maratha Mandir, Gaiety Galaxy and Gemini, said, “People will have the same experience of watching this film as they would in any multiplex. We have an equal number of Hindi and English shows, as a lot of people prefer to come and watch movies at single screens because the ticket prices are not too high. We also have the latest sound system. Advertising
Mumbai has special plans for the film as most cinema chains are working to provide the best audience experience. All these shows will be in 2K.”
Comment(s) Indianexpress.com spoke to representatives from PVR, INOX and Carnival cinemas as they have Avengers: Endgame shows running round the clock in many locations in Mumbai. We are also running contests where the winner gets a chance to own authentic Avengers movie merchandise.”
In the race of providing the best experience, single-screen theaters are also not far behind. So, we have an Avengers-themed menu which will be served at the food counters. We get audiences from every strata of the city. We believe in experiential marketing. So, we have four shows in Hindi and four shows in English in Gaiety Galaxy and Gemini. We have only Hindi shows at Maratha Mandir. We are hosting Avengers: Endgame’s shows starting from 6:00 am on Friday till 3:20 am on Saturday.”
BookMyShow sold over one million tickets on the day they opened the advance bookings. Saurabh Varma, INOX Chief Marketing Officer, told us, “At INOX, we think as the audiences do. The pre-booking sales have been huge. It may turn out to be the biggest film of the decade. Rahul Kadbet, Vice President Programming, Carnival Cinemas, told us, “Carnival Cinemas has earlier also hosted movie marathons for Nawazuddin Siddiqui’s Thackeray. But it is for the first time for any Hollywood film. We have the latest screens. Dharmesh Dutta, Vice President Marketing, PVR Cinemas talked about the huge pre-booking sale of Avengers: Endgame. They have planned round the clock shows and free merchandise among other things. PVR has opened 24/7 shows in many locations for the first week. The biggest exhibition chains in the US have opened 24/7 shows and the same is happening in India. We have hosted many first day shows of South Indian films as early as 4 am. We have a Black Widow masala cola, Avengers-themed popcorn and things like that. He shared, “There has been an unprecedented demand for Avengers: Endgame. Many cinemas halls are offering complimentary tea and cookies to those who will be catching the shows at odd hours. Typically, the theatrical permission is that you have to start the last show before midnight, but we have taken special permission to have post-midnight shows. It was shown non-stop for 48 hours in January this year. The last forecast for the sales pan India has been Rs 45 crore.”
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A few multiplexes have designed Avengers-themed menus and they also plan to give away original Avengers: Endgame merchandise to the audience. Avengers: Endgame will be shown throughout the day. Similarly, we have had Kayamkulam Kochunni (Malayalam film). We have changed all the ‘pardas’.