The audience for the film is wider than the previous week’s release Student Of The Year 2. He continued, “This will be the first choice of the moviegoers. Advertising
“The buzz around the film is pretty much strong as the trailer has been loved by everyone. The Akiv Ali directorial might have a double-digit opening. It shows the makers are confident about their film and that is why they have kept the paid previews. Johar said, “I peg the opening day collection of De De Pyaar De at Rs 12-13 crore and it might also earn Rs 15 crore owing to a positive response from the audience. They are cashing on the positive buzz around the film,” suggested Girsh Johar. It attracts the youth and family alike. The cast is also good. The feel of the film is also quite positive.”
Also read | De De Pyaar De is a mature yet entertaining film: Ajay Devgn
The makers of De De Pyaar De held paid previews of the film a day prior to its release and this hints at the confidence of the producers. Ajay Devgn is a well-established superstar and the expectations are high. It is a light entertainer and the songs have also been received well. I think it is set up for a good start,” Johar said. It is a very vibrant, colourful and peppy film. With IPL wrapped up, people will now head to the theaters for movies.”
Comment(s) “The paid previews are happening after a very long time.