Director Simon Kinberg takes responsibility for X-Men Dark Phoenix’s failure

“Well, there’s no question that people were either getting fired or leaving. Simon Kinberg, the director, has admitted the failure of the movie. In an interview on KCRW’s The Business podcast (quoted by Collider), Kinberg said, “It clearly is a movie that didn’t connect with the audiences that didn’t see it, it clearly didn’t connect enough with audiences that did see it, so that’s on me.”
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He also talked about the difficulties the film faced regarding its release. Another record the filmmakers would rather the film had not made is its Rotten Tomatoes score. Like thousands and thousands of people. I think the massive layoffs, people were well aware of, and ultimately in the last six months or so, there were massive layoffs. So the marketing and publicity side of Fox were very badly hit, and I noticed it because oblivious I was going to marketing meetings every week and there were people who weren’t there anymore. It wasn’t made as a classic superhero movie, it was made as more of a dramatic, intimate, smaller film,” he said, adding, “Originally it was going to come out in November, then it was going to come out in February, and those were the date that I felt like it actually would have felt more appropriate to.”
Kinberg also indirectly pointed fingers at the impending merger between Disney and Fox and implied that it may have affected the film’s production. Its score is 23 per cent. “I always felt that we had a tough date for this particular movie. It holds the lowest rating for any X-Men movie. The critics did not like the film at all. The consensus reads, “Dark Phoenix ends an era of the X-Men franchise by taking a second stab at adapting a classic comics arc — with deeply disappointing results.”

Comment(s) They were people that I worked with for many years on many movies that I made,” he said. Advertising

Disney, which controls the characters now after its Fox acquisition, will reboot the entire X-Men franchise except Deadpool.