T Series chariman Bhushan Kumar: If you don’t put out good content, people will not consume it


“We have some 30 movies in the pipeline and all of them have great music,” Bhushan Kumar concluded. Advertising

“The return in the regional market is huge. And now we are looking forward to joining hands with international artistes as well. YouTube consumption is entirely based on good content. Be it Paris, or where I was last at, in Spain, Punjabi tracks were playing there as well. Clearly, T Series has a lot going for it. The fact that we hold the top spot on YouTube has certainly helped announce our arrival to the world. And we will make announcements when the time comes,” Bhushan Kumar said. “I travel all over the world for my business. 0
Comment(s) Web series, web movies, web musicals; we are exploring everything. They have a global appeal. Advertising

While there are a number of popular channels on YouTube, T Series has managed to make its presence felt. When asked what has struck a chord with the audience, Bhushan Kumar said, “It’s primarily dependent on the content we make. You won’t hear a Hindi track at the place. In fact, the channel hosts 29 other divisions on YouTube where content from Tamil, Malayalam, Telugu, Marathi and Bhojpuri cinema is frequently uploaded. “I personally get into the supervision of every song, from the lyrics to the artiste, I oversee everything before it goes out to the world. If you don’t put out good content, people will not consume it.”

“A good song, which is promoted well on all mediums, including television, radio and the digital medium, is bound to do well,” Vinod Bhanushali added. So Punjabi music has a huge market. So now that they are big on a platform like YouTube, will they be exploring the web space more in terms of content? In Bollywood too, T Series has a number of projects lined up. We dabble in the regional market and have tapped into it with some amount of success. Just like Spanish songs are heard all over the world,” the T Series chairman said. Popular Photos

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“We are making content for web. The song was shot in Miami. That I think is helping us a lot,” Bhushan said. But I don’t consider Yo Yo Honey Singh and Guru Randhawa under that category. The track “Lahore” might have been sung primarily in Punjabi, but Bhushan Kumar doesn’t consider Randhawa as a regional artiste. They get their views from all over the world. This is one of the reasons why we are being approached by so many international artistes,” Bhushan added. Recently, the label released a song called “Slowly Slowly” which saw international rapper Pitbull collaborating with Guru Randhawa. Bhushan Kumar said that he is the one who supervises everything when they work on a new song. One of the biggest films that the company produced recently is the Salman Khan-Katrina Kaif starrer Bharat. One of the label’s biggest hits is Punjabi pop star Guru Randhawa’s song “Lahore” with over 700 million views. Be it Punjabi, Telugu, Tamil, Malayalam or even Bhojpuri music, we have explored all possibilities.