Shubh Mangal Zyada Saavdhan box office collection Day 1: Ayushmann Khurrana starrer earns Rs 9.55 crore


But, its achievement lies not just in going where Bollywood has not gone before.”
She added, “It is in consistently portraying Kartik (Khurrana) and Aman (a superb Kumar, in his debut film role) as just a couple, not ‘homo’ or ‘hetero’.”
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📣 The Indian Express is now on Telegram. Film trade analyst Girish Johar earlier told Indianexpress.com, “Shubh Mangal Zyada Saavdhan is a bigger film with a wider target audience. Shalini wrote, “How far will you go for love? It couches its blows in humour, it takes the shield of a large, boisterous, slightly irritating and often unnecessary family. Ayushmann Khurrana’s romantic comedy Shubh Mangal Zyada Saavdhan earned Rs 9.55 crore on opening day. Ayushmann has got the formula of taking a social taboo and dealing with it in a quirky way right.”
The Indian Express film critic Shalini Langer gave Shubh Mangala Zyada Saavdhan 3.5 stars. Earlier the concept of same-sex love was an urban trend in the country, but Shubh Mangal shows how people of smaller towns are also accepting this social change. With two men as its lovers, Shubh Mangal Zyada Saavdhan now asks the same. With its comic element, it is targeting the youth and families. #India biz. Also, the story is set in interior India, thereby making it widely acceptable. By: Entertainment Desk | New Delhi |

Published: February 22, 2020 10:55:55 am

Shubh Mangal Zyada Saavdhan box office collection Day 1: Ayushmann Khurrana starrer opens well. © IE Online Media Services Pvt Ltd

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The film deals with a homosexual relationship and is one of the few mainstream Bollywood films to do so. Ayushmann is on a roll, and whatever he touches is turning into gold. Trade analyst Taran Adarsh shared on Twitter, “#ShubhMangalZyadaSaavdhan fares very well on Day 1… #Delhi-#NCR, #Punjab perform best… #Mumbai picks up… Brand #AyushmannKhurrana + #MahaShivratri partial holiday contribute… Important to score on Day 2 and 3… Fri ₹ 9.55 cr. So, I am pretty confident that this time too he will have another winner in his hands.”

Johar added, “The Ayushmann Khurrana and Jitendra Kumar starrer is a quirky take on how gay love is accepted. Since time immemorial, stories have flirted with that question. The beauty of the subject is, they have set it in the hinterland. Ayushmann has made a career out of doing out of the ordinary films that often tackle subjects that are taboo in Indian society. The Hitesh Kewalya directorial also stars Jitendra Kumar, Gajraj Rao and Neena Gupta in supporting roles.